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TRADITIONAL PR SERVICES AS THE KEY TO BUSINESS SOLUTIONS IN THE AGE OF AI – PRAM Consulting s.r.o.
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3.3. BARCELONA BARCELONA
PRINCIPLES 4.0, PRINCIPLES 4.0,
OR NEW OR NEW
STANDARDS STANDARDS
FOR MEASURING FOR MEASURING
PR IMPACTPR IMPACT
An important part of the debate was the update of the Barcelona
Principles 4.0, which reflects the need to modernize the measurement of
communication eectiveness. Below, we provide a clear overview of the new
wording and changes that have been made.