eBooks PRAM
Průvodce storytellingem
Objevte moc vyprávění příběhů v marketingové komunikaci a public relations. Naučte se, jak vytvořit a sdílet příběhy, které zvýší loajalitu k značce a podpoří vaše firemní příjmy.
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PRŮVODCESTORYTELLINGEMPRAM Consulting s.r.o.Strana 2
2PRŮVODCE STORYTELLINGEM – PRAM Consulting s.r.o.2Strana 3
OBSAHÚvod 4Co je to storytelling? 5Cyklus kampaně založené na storytellingu 7Vlastnosti aingredience dobrého příběhu 10Závěr 1433Strana 4
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