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TRADITIONAL PR SERVICES AS THE KEY TO BUSINESS SOLUTIONS IN THE AGE OF AI – PRAM Consulting s.r.o.
According to the ICCO World
PR Report, 61% of clients
today prioritize a company’s
long-term reputation over
short-term sales growth. This
is a clear signal that the value
of PR in the context of broader
corporate goals is growing. In
addition, 79% of professionals
expect AI to have a significant
impact on the industry,
particularly in the areas of
effectiveness measurement,
advanced analytics, and
corporate storytelling.
Today, companies are looking
for confident partners who
not only communicate well,
but also understand business
logic and know how to navigate
complex situations. PR is thus
increasingly shifting from
the role of “implementer”
to that of strategic advisor.
A modern agency therefore
functions as a consulting
hub - commercially minded,
analytically equipped, and
focused on solving challenges.
In practice, this means that
PR is involved from the early
stages of planning: together
with the client, it assesses
risks, helps formulate a
strategy, and sets a direction
that is both sustainable and
measurable.