Strana 17
15
As AI tools increasingly take over these repetitive tasks, the role
of communication Teams needs to be redefined. This includes
adapting organizational structures, moving from traditional
pyramid models to more flexible diamond models, and
developing young AI-oriented talent. Intergenerational teams
then allow for abalance between strategic vision and the ability
to innovate.
The success of communication Teams today depends on their
ability to integrate different areas of communication and create
teams that deliver comprehensive solutions to clients. It will
no longer be determined by where its members are located,
but by how effectively they can connect talent across markets,
cultures, and disciplines. Geography, role, and background are
no obstacles when it comes to building the right team.
Communication Teams culture is not just an internal matter—
it manifests itself in every meeting, every interaction, and
every project. Tomorrow‘s most attractive agencies will be
energetic, value-driven, and people-first. Clients will feel this
in how the team listens, collaborates, asks questions, and
builds relationships. Culture will become the clearest signal of
readiness for the future.
The most successful communication Teams are not waiting
to be disrupted by disruptive technologies but are changing
themselves. The best prepared are already changing their
processes, introducing new services, and uncovering or creating
new needs. The goal is to stay one step ahead and help clients
do the same.