Where to find corporate purpose?

Look for your corporate purpose at the intersection of the four circles.

5

WHERE TO FIND

CORPORATE

PURPOSE?

WHAT THE

WORLD NEEDS

HOW THE COMPANY

CAN CREATE

ECONOMY VALUE

WHAT PEOPLE

AT THE

COMPANY ARE

PASSIONATE

ABOUT

WHAT THE

COMPANY IS

UNIQUELY

GOOD AT

PURPOSE

1. Look for your

corporate purpose at

the intersection of the

four circles.

While much is said and

written about a corporate

purpose, it is not always

well understood what it

actually is. Hubert Joly

oers this definition:

It is the ultimate goal

of a company, the

fundamental reason

it exists and how it

contributes to the

common good.

Source: Hubert Jolly –

The Heart of Business