eBooks PRAM
How to communicate company's mythical purpose and where to find it?
Discover the key steps to defining a meaningful purpose that resonates with all stakeholders. Explore seven trends of purpose-driven campaigns in 2024. You will also learn how to strengthen your brand in a world full of changing trends.
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HOW TOCOMMUNICATECOMPANY’SMYTHICAL PURPOSEAND WHERE TOFIND IT?PRAM Consulting s.r.o.Strana 2
HOW TO COMMUNICATE COMPANY‘S MYTHICAL PURPOSE AND WHERE TO FIND IT? – PRAM Consulting s.r.o.HOW TO COMMUNICATE COMPANY’S MYTHICAL PURPOSE AND WHERE TO FIND IT? – PRAM Consulting s.r.o.Strana 3
1CONTENTSIntroduction 2What is corporate purpose? 3Where to find corporate purpose? 5How do you know if you’ve decided on the right company purpose? 97 trends in purpose-driven campaigns for 2024 11Conclusion: The work of fulfilling your corporate purpose never ends 14Strana 4
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Where to find corporate purpose?
Look for your corporate purpose at the intersection of the four circles.
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How do you know if you’ve decided on the right company purpose?
Once you come up with a possible formulation, you need to make sure that the result of all the thinking and searching is not just an empty phrase.
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7 trends in purpose-driven campaigns for 2024
Drawing lessons from best practice in 2023, we expect the following topics of purpose-driven campaigns will remain strong globally in 2024.
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eBooks PRAM