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TRADITIONAL PR SERVICES AS THE KEY TO BUSINESS SOLUTIONS IN THE AGE OF AI – PRAM Consulting s.r.o.
4. BUILDING BUILDING
TRUST TRUST
REQUIRES REQUIRES
ASTRATEGYASTRATEGY
In an era of rapidly spreading misinformation, media literacy and authentic
storytelling are essential tools for restoring public trust. Meanwhile, some
audiences label even reputable media outlets as sources of „fake news“, and
certain actors deliberately abuse their own and others‘ platforms to spread
manipulative narratives. In this context, the role of PR and traditional media
takes on irreplaceable significance—not only as channels for information,
but as arbiters of credibility and meaningful communication.