eBooks PRAM
Aktivismus firem
Zjistěte, jak vaše firma může zaujmout postoj k aktuálním sociálním, ekologickým a politickým otázkám. Naučte se, jak propojit vaše firemní poslání s aktivismem.
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AKTIVISMUSFIREMPRAM Consulting s.r.o.Strana 2
OBSAHÚvod: Aktivismus jako nová výchozí pozice 2Aktivismus značek: Co to je? 3Proč sfiremním aktivismem začít? 6Příklad zpraxe: Patagonia 105 tipů pro úspěšný aktivismus značky 12Závěr 161Strana 3
Aktivismus značek: co to je?
Jako aktivismus značek (nebo také brand aktivismus či společenská angažovanost firem) se souhrnně označují aktivity, jimiž se organizace aktivně vyjadřují k celospolečenským otázkám, ať už se týkají politiky, kultury či sociálních a environmentálních témat.
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3 důvody, proč být firma-aktivista
85 % účastníků studie USC věří, že právě v oblasti byznysu leží rozhodující síla, která má potenciál zmírnit polarizaci společnosti, 83 % z nich pak doplňuje, že firmy mají pro tento účel vhodnou platformu a jejich hlas má vliv.
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