Strana 6
6 Sustainability Report
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PRAM Consulting s.r.o.
IMPORTANCE AND PURPOSE
OF THE REPORT
AT PRAM CONSULTING, WE BELIEVE
THAT FOCUSING ON ESG IS
ANECESSARY PREREQUISITE FOR
ACOMPANY’S FUTURE OPERATIONS
IN THE EUROPEAN MARKET.
In today’s world, facing complex challenges
related to the environment, social justice, and
ethical business governance, it is essential
for companies shaping the European market
environment to take responsibility and direct
their eorts toward positive change.
PRAM Consulting’s position as one of the
leaders in the Czech PR market gives us a
unique opportunity to positively shape public
opinion and favourably influence the lives of
stakeholders, both within our company and in
the local community, as well as in the broader
European society.
Our company has voluntarily decided to
implement an ESG strategy and create
this report. Although we are not bound by
specific legislative requirements mandating
non-financial reporting, we feel the need to
transparently communicate our activities and
eorts in the ESG area to the public through
regular ESG reports.
This ESG report is the first in the history of our
company and also the first public ESG report
in the Czech PR market. We are honoured to
be pioneers in the PR industry, and we hope to
inspire other companies in the Czech market to
join our eorts in the ESG area.
With this inaugural ESG report, the ESG journey
in our company certainly doesn’t end. On the
contrary, thanks to the adoption of a three-year
ESG strategy, our company is facing a lot of
hard work, the progress of which we will regularly
share with you through future annual ESG
reports.
Since this is our company’s first report, it is
not dedicated to a specific period or calendar
year (as future reports will be). Instead, the
main goal of this report is to introduce the
public to the main pillars of our company’s ESG
strategy and briefly outline the goals in each
area of environmental, social and governance,
as well as activities our company has recently
undertaken in these areas.
This ESG report is the first in
the history of our company
and also the first public
ESG report in the Czech PR
market.
introduction background and preparation for the report creation main principles of the esg approach environmental social governance