Strana 25
25 Sustainability Report
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PRAM Consulting s.r.o.
By the seminars we also contribute to
the education and development of PR
professionals, the community, and the whole
field. Throughout the entire time of organizing
seminars, we have welcomed nearly 900
participants from among PR professionals,
created over 22 publications mapping
individual communication trends, published
dozens of articles and posts on social media,
and inspired hundreds of communication
campaigns.
The activity was awarded several educational
and global business awards and continues to
thrive.
We organize Leadership Lab workshops
We organize workshops called Leadership Lab.
It is a series of educational seminars followed
by a practical part that brings solutions to the
respective company. The workshops focus on
leader behavior and connecting leadership with
communication.
We are active members of professional
associations
We are proud members of APRA (The
Association of Public Relations Agencies),
Worldcom PR Group, the Association for Social
Responsibility (A-CSR), ICCO (International
Communication Consultancy Organization),
and the Chamber of Commerce of the Czech
Republic.
In all the mentioned organizations, we are
active in delivering lectures at professional
conferences and seminars, not only as
participants but also as speakers. We
contribute to the media published by these
organizations, or we focus on educating the
youth.
At the same time, in APRA, Worldcom PR Group,
and ICCO, Patrik Schober has been a board
member or chairman.
We regularly participate in Days for Schools
activity, an educational event focused on
primary and secondary schools, aiming to
engage students in certain fields.
We create specialized publications
We regularly publish books focused on
education in the field of PR (for example, the
book The Art of Leadership through Public
Relations), and for more than 8 years, we have
been publishing a regular e-book summarizing
individual topics from the PR Brunch seminars.
These e-books are oered through our online
library to our customers, colleagues, and
partners as study material and insights into the
current trends in the PR industry.
We extend our employee benefits
The satisfaction of our employees in the social
sphere is one of our main priorities. Therefore,
we have recently significantly expanded the
range of benefits available to our employees.
Currently, we oer our employees, among other
things, refreshments at the workplace, including
regular weekly deliveries of fresh fruit to the
oce. Additionally, we provide a free public
transportation pass, the option of negotiating
flexible working hours and shorter workweeks,
an extra week of vacation, and Mental Health
Day (when employees can take a day o for
any activity supporting mental health and
well-being or for charitable purposes). We also
reimburse participation in educational events,
oer the option of working from home for
several days a week, and provide the ability to
work while on parental leave.
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