Strana 4
HOW TO COMMUNICATE COMPANY‘S MYTHICAL PURPOSE AND WHERE TO FIND IT? – PRAM Consulting s.r.o.
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HOW TO COMMUNICATE COMPANY’S MYTHICAL PURPOSE AND WHERE TO FIND IT? – PRAM Consulting s.r.o.
In today’s world of changing
trends and expectations
of high transparency, it is
essential that companies not
only articulate their purpose,
but set it as the foundation
of all their activities. This
includes not only corporate
objectives and product
design, but also internal and
external communications.
The corporate purpose
should resonate with every
stakeholder, starting with
employees, to candidates,
suppliers, customers and
ending with wider public.
Complexity rules the
world – everything must
be connected and spring
from a common foundation,
the corporate purpose.
This is what influences the
INTRODUCTION
“People don’t buy what you do; they
buy why you do it. And what you do
simply proves what you believe.”
Simon Sinek, Start with why – how great leaders
inspire action
company’s behavior in every
aspect of its operations
and ultimately all its
stakeholders. Based on the
purpose and its real impact,
they decide whether to
invest their time, energy and
money to the organization …
Or not.