Strana 17
15
values and authenticity.
Going forward, the
purpose statement and its
implementation to real actions
will become increasingly
important as it helps an
organisation to position itself
towards its stakeholders.
If you want to keep your
company at the top, the work
of fulfilling your corporate
purpose never ends.
You can learn more about the
corporate purpose and other
trends in public relations in
the book The Art of Leadership
through Public Relations
written by Patrik Schober.
If you have any other questions
or would like to improve your
communication with us, or if
you are looking for a lecturer
for a seminar or a speaker for
aconference, please feel free
to contact me anytime at
patrik.schober@pram.cz.
Patrik Schober,
Managing Partner,
PRAM Consulting
If leaders and your organization
want to succeed in today’s
world and be able to face the
challenges ahead, they will
need to learn to explain what
they believe in. In this eBook,
we’ve tried to show you where
to look for your purpose and
how to respond to what your
company needs.
A clearly defined purpose
is very important for
eective purpose-driven
communication campaigning,
along with alignment with