Strana 3
1
OBSAH
Introduction 2
Brand Credibility Is No Longer Built by the Media Alone 3
Relationship Capital Is Becoming Visible to Machines 6
Authority Hasn’t Disappeared—It Has Been Joined by Community 8
One Strategy Doesn’t Fit Every AI Platform 10
From Message Distribution to Building Credibility 12
Five Key Takeaways on AI Citations 14
Relationship Capital as a Competitive Advantage 16