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WHAT IS THE ROLE OF RELATIONSHIP CAPITAL IN THE AGE OF AI? – PRAM Consulting s.r.o.
FIVE KEY
TAKEAWAYS
ON AI
CITATIONS
The research highlights
five insights that go
beyond AI visibility
alone, revealing how the
role of PR is evolving.
1.
AI citations make trust visible to
machines. However, citations are not
the same as trust. A new dimension
of reputation is emerging—one that
communication teams need to
understand and prepare
for.