Strana 12
WHAT IS THE ROLE OF RELATIONSHIP CAPITAL IN THE AGE OF AI? – PRAM Consulting s.r.o.
10
The differences are far more
than cosmetic. During the
period analysed, for example,
LinkedIn accounted for an
average citation share of
19.8% in Perplexity, 14.0% in
Google AI Mode, and 9.5%
in ChatGPT Search, while its
ONE STRATEGY
DOESN’T FIT
EVERY AI
PLATFORM
Generative AI should not be
viewed as a single, unified
environment. Each platform
operates within a different
information ecosystem and
prioritises different types
of sources when generating
responses.