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WHAT IS THE ROLE OF RELATIONSHIP CAPITAL IN THE AGE OF AI? – PRAM Consulting s.r.o.
AUTHORITY
HASN’T
DISAPPEARED.
IT
HAS BEEN JOINED
BY COMMUNITY
Today, trust is no longer built through a single communication channel,
media outlet or influencer. Instead, it emerges from a long-term network
of relationships across diverse stakeholder groups, each contributing
adifferent layer of credibility. This diversity is one of the greatest strengths of
Relationship Capital. Rather than relying on a single voice, organisations build
their reputation through a broad network of independent endorsements that
reinforce and validate one another.