Strana 15
1313
6
The following six
recommendations
highlight the areas
communication teams
should focus on to
strengthen both
brand credibility and
AI visibility.
Practical
Recommendations
for Brands
1. Understand Where AI Gets Information About Your
Brand. Map the domains and sources cited by different AI plat-
forms across markets, topics and query types. Distinguish be-
tween global platforms and trusted local authorities.
2. Build Local Credibility. Invest in local case studies, expert
commentary, content in local languages, and trusted third-party
endorsements. These often play a decisive role in establishing
credibility within individual markets.
3. Listen to Communities. Monitor not only the media but
also Reddit, YouTube, LinkedIn, X, Facebook, Instagram and
industry-specific communities. These are the places where
questions, experiences and discussions emerge—and where AI
frequently finds the information it uses in its responses.
4. Strengthen the Authority of Your Experts. The visibility of
subject-matter experts, senior executives and company spe-
cialists on LinkedIn and in trade media is now just as important
as the visibility of the brand itself.
5. Maintain Trusted Sources. Keep references, expert pro-
files and institutional relationships up to date. In regulated and
knowledge-intensive industries, these trusted sources can pro-
vide a significant competitive advantage.
6. Monitor AI Citations Regularly. The AI landscape is evolving
rapidly. Regularly review how different AI platforms respond
to queries about your brand and adapt your communications
strategy as meaningful changes emerge.