Strana 19
17
“Artificial intelligence does not replace trust.
It reshapes where trust resides, where it is
cited, and how it is expressed. Brands will not
succeed by publishing more generic content.
They will succeed by building a trusted network
of relationships and credible sources across
media, communities, industry experts and
local platforms—the very sources from which
AIsystems generate their responses.”
Patrik Schober
PRAM Consulting
If you have any questions
or would like more specific
recommendations for your
company, please contact
Patrik Schober, Managing
Partner at PRAM Consulting,
at patrik.schober@pram.cz