Strana 13
11
citation share in Gemini was
virtually zero.
For organisations, the implica-
tion is clear: AI visibility cannot
be achieved through a single,
one-size-fits-all strategy. Just
as organisations cultivate
different relationships with
different stakeholder groups,
they must also understand
the distinct information eco-
systems that underpin each
AI platform.
Source: Semrush LLM Citations Study, May 2026.
AI systems Source Characteristic Implication for
Communication
ChatGPT Community + Reference
sources
Combine community
credibility with authoritative
sources
Gemini Lower citation frequency,
with X, Reddit and Medium
among its sources
Interpret results in the
context of more limited
citation coverage
Google AI Mode Videos and platforms –
YouTube, LinkedIn, Reddit
asocial media
Strengthen video
content, social proof and
professional profiles
Perplexity Professional, source-rich
information environment
Invest in expert content,
professional authority and
research-based sources
Média Forbes, Medium, další
vydavatelé
nezávislé potvrzení
akontext
Lokální autority místní média, instituce
aodborné weby
důvěryhodnost specifická
pro konkrétní trh